Marketing budget under control
Plan vs actual by category and channel. Dashboards instead of Excel spreadsheets. Regional analytics for teams across countries.
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Full marketing budget control
Plan vs actual
Compare planned and actual spending by each category and channel.
Interactive dashboards
Interactive reports without manual work. Drill-down by categories, periods and regions.
Multi-currency
Budget in different currencies for international teams. Automatic conversion.
Regional analytics
Filter by country (KZ, UZ, KG). Understand where budget is spent effectively.
Categories & channels
Flexible structure: digital, events, content, PR. Spend tied to strategic goals.
Activity feed
Who changed what and when. Versioning and rollback to previous state.
Who it's for and why
CMO defends budget to director
Visual plan vs actual dashboards. Data for every channel. Arguments for budget increase.
Financial spend control
Overspending visible instantly. Filter by region. Every expense categorized.
Team plans the quarter
Budget allocation by channels and regions. Transparency for all participants.